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Fourth EDITION OF THE VF Digital Week 2023 STARTED

A Week of Learning and Inspiration to dive into the Digital Trends that are transforming the industry


STABIO, SWITZERLAND 14 September 2023 – VF Corporation, a leading portfolio of lifestyle brands, including The North Face®, Timberland®, Vans®  and Dickies® is thrilled to announce the launch of the fourth edition of its Digital Week 2023; an inspiring, forward looking, and educational hybrid event open to 3000 office based employees across the EMEA region that promises to ignite fresh digital energy into the business. This exciting week-long event kicked off on Monday, September 11th, and is set to be an immersive experience that brings together thought leaders, practical sessions, and cutting-edge technology demonstrations during the week.


“The VF Digital Week 2023 represents a significant asset to support VF’s ongoing digital transformation journey, reflecting our company’s unwavering commitment to cultivating a digital culture across all functions and job domains in the EMEA region,” commented Martino Scabbia Guerrini, Executive Vice President, and President EMEA, APAC and Emerging Brands. “We look forward to a week of learning, inspiration, and innovation, and we can’t wait to see the positive impact it will have on our organization.”


One of the highlights of Digital Week 2023 is the keynote of Avinash Kaushik, a distinguished thought leader in the digital sphere. Mr. Kaushik’s speech tackled on some of the most challenging topics, like measuring incrementality and reimagining data’s influence.


Velia Carboni, Executive Vice President, Chief Digital and Technology Officer, VF Corporation kicked off the week by saying, “This week will foster great conversations about how we leverage digital technology to help fuel growth for our brands and be more efficient in how we service our consumers and customers in todays’ marketplace.”


The event will feature a diverse array of practical sessions designed to bring critical business-driving topics to life, remotely accessible by the entire EMEA population. Topics will include peak season readiness, hyper personalization, and the practical implementation of generative AI, virtual clothing, how technology and analytics enable sustainability  – all aimed at equipping and inspiring VF’s teams to better thrive business in the digital age.


In addition to the engaging speeches and workshops, Digital Week 2023 will feature a captivating digital content factory located on the ground floor of VF’s Stabio Headquarters. This innovative space will showcase a state-of-the-art journey, showing all the steps involved in the creation of a digital product identity.


In a creative twist, Digital Week 2023 will also include a captivating 3D graffiti artwork installation in augmented reality, as example of the intersection between technology and art.


“We are excited to kick off Digital Week 2023, an event we launched back in 2017 to infuse our organization with fresh digital energy. This event is a testament of dedication to continue fostering a digital culture and equipping our teams with the skills and knowledge they need to thrive in a rapidly evolving marketplace.” said Carsten Trenz, Vice President, Digital EMEA.


Digital Week 2023 features the contribution of invaluable partners such as Accenture, Archive Resale, Croud, Dagora’, DressX, Google, Hyphen, LTCC, Merkle, Meta, Microsoft, Quantis, Rubicon Studio, Salesforce, TikTok, and YKK. Their collaboration significantly enriches the depth and breadth of knowledge-sharing opportunities at the event.


About VF

Founded in 1899, VF Corporation is one of the world’s largest active-lifestyle companies which connects people to the activities and experiences they cherish most through a portfolio of outdoor, active, workwear and streetwear brands including Vans®️, The North Face®️, Timberland®️ and Dickies®️. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit vfc.com.